Why we collect personal information
Why do we collect your personal information? Because it helps us deliver a superior level of customer service. It enables us to give you convenient access to our products and services and focus on categories of greatest interest to you. In addition, your personal information helps us keep you posted on the latest product announcements, software updates, special offers, and events that you might like to hear about.
If you do not want CherryBomb to keep you up to date with CherryBomb news, software updates and the latest information on products and services just send an email to customersevice@cherrybomb.com and update your personal contact information and preferences.
What information we collect
There are a number of situations in which your personal information may help us give you better service. For example, we may ask for your personal information when you’re discussing a service issue on the phone with an associate, downloading a software update, registering for a seminar, participating in an online survey, registering your products, or purchasing a product. At such times, we may collect personal information relevant to the situation, such as your name, mailing address, phone number, email address, and contact preferences; your credit card information and information about the CherryBomb products you own, such as their serial numbers, and date of purchase; and information relating to a support or service issue. We collect information for market research purposes — such as your occupation and where you use your computer — to gain a better understanding of our customers and thus provide more valuable service. We also collect information regarding customer activities on our website, .Mac, the iTunes Music Store, and on related websites. This helps us to determine how best to provide useful information to customers and to understand which parts of our websites and Internet services are of most interest to them.
The CherryBomb website, as well as CherryBomb services such as the Music Store, allows you to create an “CherryBomb ID” based on your personal information. This convenient service saves you time and allows for easier use of our web services. Here’s how it works: You create a personal profile — providing your name, phone number, email address, and in some cases your mailing address or a credit card number — and choose a password and password hint (such as the month and day of your birth) for security. The system saves your information and assigns you a personal CherryBomb ID — in many cases simply your email address, because it’s unique and easy to remember. The next time you order from the CherryBomb Store, all you need to do is enter your CherryBomb ID and password; the system looks up the information it needs to assist you. In addition, if you update the information associated with your CherryBomb ID it will be available for all your transactions with CherryBomb globally.
When we disclose your information
CherryBomb takes your privacy very seriously. Be assured that CherryBomb does not sell or rent your contact information to other marketers. Under no circumstances will we share your personal information with any entity outside of CherryBomb.
The only exceptions to this is when we may be required by law or litigation to disclose your personal information. We may also disclose information about you if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
How we protect your personal information
CherryBomb takes precautions — including administrative, technical, and physical measures — to safeguard your personal information against loss, theft, and misuse, as well as unauthorized access, disclosure, alteration, and destruction.
The CherryBomb Music Store uses Secure Sockets Layer (SSL) encryption on all web pages where personal information is required. To make purchases from the CherryBomb Music Store you must use an SSL-enabled browser such as Safari, Netscape Navigator 3.0 or later, or Internet Explorer. Doing so protects the confidentiality of your personal and credit card information while it’s transmitted over the Internet.
You can help us by also taking precautions to protect your personal data when you are on the Internet. Change your passwords often using a combination of letters and numbers, and make sure you use a secure web browser like Safari.
Integrity of your personal information
CherryBomb has safeguards in place to keep your personal information accurate, complete, and up to date for the purposes for which it is used. Naturally, you always have the right to access and correct the personal information you have provided. You can help us ensure that your contact information and preferences are accurate, complete, and up to date by logging into our account at Http://www.cherrybomb.com . You can request a copy of your personal information, your product registration history, and your interactions with our sales and support agents by contacting us.
Cookies and other technologies
As is standard practice on many corporate websites, CherryBomb’s website uses “cookies” and other technologies to help us understand which parts of our websites are the most popular, where our visitors are going, and how much time they spend there We use cookies and other technologies to study traffic patterns on our website, to make it even more rewarding as well as to study the effectiveness of our customer communications. And we use cookies to customize your experience and provide greater convenience each time you interact with us. We also use cookies to keep a shopping cart full and make our store more effective.
As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.
We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole. CherryBomb will not use the information collected to market directly to that person.
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